| Ministry/Division |
: |
Ministry of Finance |
| Agency |
: |
Palli Karma-Sahayak Foundation |
| Procuring Entity Name |
: |
Deputy Managing Director-2, PKSF |
| Procuring Entity Code |
: |
|
| Procuring Entity District |
: |
Dhaka |
| Expression of Interest for Selection of |
: |
Consulting Firm (National) (Lump-Sump) |
| Title Of Service |
: |
Selection of consulting firm for implementation of marketing and branding strategies for Crafts (Jamdani, imitation jewelry and handicrafts) and Electric Products subsectors under SEP |
| EOI Ref. No. |
: |
53.23.0000.13.03.051.22.3032 (PKSF/SEP/S-09) |
| Date |
: |
09/06/2022 |
KEY INFORMATION
|
| Procurement Sub-Method |
: |
Quality and Cost Based Selection(QCBS) |
FUNDING INFORMATION
|
| Budget and Source of Funds |
: |
Development Budget Grant/Credit |
| Development Partners |
: |
The World Bank |
PARTICULAR INFORMATION
|
| Project/Programme Name |
: |
Sustainable Enterprise Project (SEP) |
| EOI Closing Date and Time |
: |
28/06/2022 02:00 PM
|
| Publication Date |
: |
09/06/2022
|
INFORMATION FOR APPLICANT
|
| Brief Description of Assignment |
: |
The consulting services (“the Services”) include but not limited to:
a. identifying the unique characteristics of the product of microenterprises and highlight them to create demand in the market;
b. creating brand image of the product based on environment and other protocols that are followed in the production process and value chain;
c. making people aware about the benefits of the safe or environment friendly products which use safe/environment friendly raw material with no harmful elements and grow sense of smartness in choosing such products;
d. implementing the branding and marketing related activities of the microenterprises and their products etc. |
| Experience, Resources and Delivery Capacity Required |
: |
A Consulting Firm or Joint Venture with broad experience in conducting similar assignment is needed. The firm should have:
- Overall 07 (seven) years of experience in the field of branding and marketing of products or services nationally through
- Experience of performing similar assignments under the development partner (The World Bank/ UN Agencies) funded projects
- Experience in branding of micro and cottage enterprise products, and implementing campaign at grass root level will be added advantage
- Experience of implementing full-fledged marketing and branding campaign (360 degree campaign) like TVC (television commercials), RDC (Radio Commercials), Press/Print media, Digital (Facebook, and other digital), Events/Activation, Outdoor (shop sign, Billboards), Trade marketing (Shelving and Space management in outlets) etc.
- Demonstrated experience in product sales, organizing events and fairs, PR and media coverage, modern trade and visual merchandizing in outlets, preparing communication material and impart training on technical issues of subsector
- Must have valid Trade License, TIN, and VAT Certificate
- Availability of appropriate professional skill among staff and Availability of other necessary resources
- Strong Financial capability to carry out the assignment |
| Other Details (if applicable) |
: |
The detailed Terms of Reference (TOR) for the assignment can be obtained from the PKSF website (tender.pksf-bd.org).
Expression of Interest (EOI) must be delivered in a written form (Hard copy along with a soft copy through flash-drive) to the address below (in person, or by courier mail) by 28 June 2022 on or before 14:00 hours. |
| Association with foreign firms is |
: |
Not Applicable |
| Eoi Detail Information |
|---|
| Ref No |
Phasing Of Services |
Location |
Start Date |
Completion Date |
| 53.23.0000.13.03.051.22.3032 |
NA |
Dhaka, Bangladesh |
Oct 2022 |
June 2023 |
|
PROCURING ENTITY DETAILS
|
| Name of Official Inviting EOI |
: |
AQM Golam Mawla |
| Designation of Official Inviting EOI |
: |
Deputy Managing Director, PKSF |
| Address of Official Inviting EOI |
: |
PKSF Bhaban, Plot: E-4/B, Agargaon Administrative Area, Sher-e-Bangla Nagar, Dhaka-1207 |
| Contact details of Official Inviting EOI |
: |
Phone : 880-2-8181169, Fax : , Email : sep.procure@gmail.com |
| The procuring entity reserves the right to accept or reject all tenders |
